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CONTENT TYPE: Article | TOPIC: Career Development
The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.
CONTENT TYPE: Article | TOPIC: Marketing Management
Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.
CONTENT TYPE: Infographic | TOPIC: Career Development
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.
CONTENT TYPE: Chart | TOPIC: Career Development
Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.
Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic.
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.
Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.
CONTENT TYPE: Podcast | TOPIC: Branding
What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives.
CONTENT TYPE: Chart | TOPIC: Marketing Management
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.
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