Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Management
Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing process, and close sales.
CONTENT TYPE: Sponsored Article | TOPIC: Career Management
US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.
CONTENT TYPE: Infographic | TOPIC: Management
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.
The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.
CONTENT TYPE: Webinar | TOPIC: Career Management
Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.
CONTENT TYPE: Chart | TOPIC: Social Media
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
CONTENT TYPE: Podcast | TOPIC: Management
When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
CONTENT TYPE: Chart | TOPIC: Mobile
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.
CONTENT TYPE: Podcast | TOPIC: Search
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.
CONTENT TYPE: Podcast | TOPIC: Content
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.
CONTENT TYPE: Infographic | TOPIC: Content
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.
CONTENT TYPE: Chart | TOPIC: Career Management
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half.
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack.
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.
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