The greatest B2B marketing conference
on the planet!
Sessions On Demand Through Dec 15th
Are you looking to master the art of content marketing? Our resources page has you covered from start to finish-- packed with tips and tricks on everything from keyword research to crafting engaging calls-to-action. Learn how to drive leads while creating content that resonates with your audience and drives meaningful engagement. Take your content to the next level today!
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?
CONTENT TYPE: Webinar | TOPIC: Communications
Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
CONTENT TYPE: Article | TOPIC: Marketing Content
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
CONTENT TYPE: Video | TOPIC: Marketing Content
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in!
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Article | TOPIC: SEO
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!