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CONTENT TYPE: Article | TOPIC: Marketing Content
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in!
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Article | TOPIC: SEO
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.
Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Content
Register now for the MarketingProfs Content Marketing Friday Forum and join industry experts who'll show you how your content could be working harder for you. Walk away with tactics to build brand awareness and trust, drive engagement, and earn you those elusive higher search rankings. Sponsored by DemandJump.
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.
SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.
CONTENT TYPE: Sponsored Article | TOPIC: Writing
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.
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