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CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.
CONTENT TYPE: Article | TOPIC: Marketing Content
The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.
Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!
Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.
CONTENT TYPE: Chart | TOPIC: Branding
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.
Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.
Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.
CONTENT TYPE: Article | TOPIC: Branding
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.
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