The greatest B2B marketing conference
on the planet!
Join us in Boston October 4-6 or online October 5-6.
Are you looking to master the art of content marketing? Our resources page has you covered from start to finish-- packed with tips and tricks on everything from keyword research to crafting engaging calls-to-action. Learn how to drive leads while creating content that resonates with your audience and drives meaningful engagement. Take your content to the next level today!
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.
CONTENT TYPE: Article | TOPIC: Marketing Content
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
CONTENT TYPE: Article | TOPIC: SEO
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
CONTENT TYPE: Article | TOPIC: Event Marketing
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
CONTENT TYPE: Article | TOPIC: Email Marketing
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.
CONTENT TYPE: Infographic | TOPIC: Writing
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing
SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.
Keep me signed in
Sign in with your preferred account, below.
Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!