Are you looking to master the art of content marketing? Our resources page has you covered from start to finish-- packed with tips and tricks on everything from keyword research to crafting engaging calls-to-action. Learn how to drive leads while creating content that resonates with your audience and drives meaningful engagement. Take your content to the next level today!
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CONTENT TYPE: Article | TOPIC: Marketing Content
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
CONTENT TYPE: Video | TOPIC: Marketing Content
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.
CONTENT TYPE: Article | TOPIC: Branding
This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.
In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential to business success—not only saving time and money but also boosting content marketing results significantly.
Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.
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