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  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • What SMBs Want From Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

  • When Is It OK to Use Emojis at Work? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

  • Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

  • The Influencer Content Tactics Americans Dislike Most [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

  • The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

  • What Is Ghostwriting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

  • How to Maximize Engagement on TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the key factors that influence content discovery and amplification on TikTok.

  • Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

  • 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • The Impact of Generative AI on Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • 10 Basic Elements of Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

  • What Motivates B2B Buyers to Share Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • The Direct Mail Elements That Spur Action

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.