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CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.
CONTENT TYPE: Sponsored Article | TOPIC: Writing
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.
CONTENT TYPE: Article | TOPIC: Marketing Content
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.
CONTENT TYPE: Podcast | TOPIC: Martech
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.
CONTENT TYPE: Chart | TOPIC: Communications
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.
Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.
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