Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.
CONTENT TYPE: Webinar | TOPIC: Content
Are you creating content based on what you think your audience is interested in? Or is your content calendar guided by their actual questions, concerns, wants, and needs? Discover how to make content that speaks to your customers in a big way to close bigger deals in less time.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. Sponsored by Allego.
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation
We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
CONTENT TYPE: Chart | TOPIC: Content
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.
CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience
Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.
CONTENT TYPE: Sponsored Article | TOPIC: Content
Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
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