Content Resources for Marketing Professionals

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The Common Characteristics of Viral TikToks [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
B2B Marketers: Seven Steps for Writing a Killer Creative Brief

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Content

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.
How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

Article

CONTENT TYPE: Article | TOPIC: Email

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
Three Ways to Adapt Your Sales Content for Virtual Selling Success

Article

CONTENT TYPE: Article | TOPIC: Content

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
How Your Content Can Contribute to Business Growth

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Content

Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.
The Journey of Video in Your ABM Strategy

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
NEW B2B Email Tactics That Will Dramatically Improve Performance NOW

Webinar

CONTENT TYPE: Webinar | TOPIC: Email

What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.
Marketing Strategy Friday Forum

Friday Forum

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.
27 Useful Tools for Managing and Growing Your Blog [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Technology

This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
What B2B Executives Want From Thought Leadership Content

Chart

CONTENT TYPE: Chart | TOPIC: Content

B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.
Six Tips for Generating More Leads With Your Marketing Content

Article

CONTENT TYPE: Article | TOPIC: Content

There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Content

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.
A Snapshot of the Content Creator and Influencer Economy [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Content

Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

Chart

CONTENT TYPE: Chart | TOPIC: Content

The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.
2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Chart

CONTENT TYPE: Chart | TOPIC: Content

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
Eight Graphic Design Trends That Will Define 2022 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Content

Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
Does Including Video on Site Landing Pages Boost Conversions?

Chart

CONTENT TYPE: Chart | TOPIC: Content

Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

Article

CONTENT TYPE: Article | TOPIC: Content

Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.
12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Content

How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.

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The Common Characteristics of Viral TikToks [Infographic]

B2B Marketers: Seven Steps for Writing a Killer Creative Brief

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

Three Ways to Adapt Your Sales Content for Virtual Selling Success

How Your Content Can Contribute to Business Growth

The Journey of Video in Your ABM Strategy

NEW B2B Email Tactics That Will Dramatically Improve Performance NOW

Marketing Strategy Friday Forum

27 Useful Tools for Managing and Growing Your Blog [Infographic]

What B2B Executives Want From Thought Leadership Content

Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

Six Tips for Generating More Leads With Your Marketing Content

The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]

A Snapshot of the Content Creator and Influencer Economy [Infographic]

Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

Eight Graphic Design Trends That Will Define 2022 [Infographic]

Does Including Video on Site Landing Pages Boost Conversions?

Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]