Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy
Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.
Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Create
Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?
CONTENT TYPE: Sponsored Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Analyze
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.
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