Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.
Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.
CONTENT TYPE: Chart | TOPIC: Branding
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.
CONTENT TYPE: Chart | TOPIC: Career Management
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Join Kenda Macdonald to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Article | TOPIC: Customer Experience
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.
CONTENT TYPE: Webinar | TOPIC: Content
How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.
CONTENT TYPE: Article | TOPIC: Career Management
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.
CONTENT TYPE: Sponsored Webinar | TOPIC: Search
Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.
Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Infographic | TOPIC: Search
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.
The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.
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