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  • We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.

  • Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.

  • Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment.

  • How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers.

  • In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.

  • Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.

  • We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.

  • Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.

  • Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.

  • MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

  • The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect?

  • LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?

  • Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.

  • If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.

  • You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.

  • Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.

  • In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.

  • You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.