Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Plan
Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Create
There's far more to content marketing than churning out a few white papers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.
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