Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Communicate
Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Communicate
Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Strategy
Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.
Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
This infographic guide outlines the impact customer satisfaction has on a business, key drivers of customer satisfaction, three metrics of customer satisfaction, and four principles for improving customer satisfaction. Worth your time to take a look!
CONTENT TYPE: Sponsored Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.
We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.
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