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  • The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

  • Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.

  • Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

  • The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

  • Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.

  • Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.

  • Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.

  • Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.

  • Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.

  • Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.

  • Determine Your Goals

    Master Class Lesson

    A map is all about getting somewhere! In this lesson, you'll determine the goals of both your brand and your customers.