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  • Can't Stop, Won't Stop: Upsells, Cross-Sells, and Downsells

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

  • Sales Pipelines

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

  • Attract and Engage: Short-Term Nurture Campaigns

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

  • How the Pandemic Has Made It Harder to Close B2B Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • Nurture Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join Kenda Macdonald on August 26 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

  • Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

  • Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

    Article

    CONTENT TYPE: Article | TOPIC: Email

    When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.

  • Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Five B2B Video Marketing Tips to Boost Sales in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.

  • Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.

  • Doubleheader Event: Video for Inbound & Outbound, Demand Gen & Lead Gen, and More

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.

  • Welcome Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.

  • How to Use Video in Your Account-Based Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.

  • List Building [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join Kenda Macdonald for List Building, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning to help you build a healthy, engaged list.

  • B2B Marketers' Biggest Lead Gen Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • LinkedIn Ads: Your Key to the Highest-Quality B2B Leads

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions

    If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Next Level Webinars: Elevate Your Virtual Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Events

    Webinars are more popular than ever, which means more competition for your brand, and more choices for your desired audience. So, now is the time to reimagine your webinars for maximum results in driving awareness, delivering thought leadership, nurturing leads, showcasing products, and creating loyal customers. Sponsored by Cvent.

  • Marketing and Sales Enablement Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Account-Based Marketing

    What actions should Marketing and Sales be taking throughout the B2B customer lifecycle? And how do you make sure your goals, content, and strategies are truly aligned? It's time to get on the same page and enable your sales team to generate more sales. Sponsored by Demandbase.

  • Lead Magnets [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Content

    Join Kenda Macdonald for Lead Magnets: the first in our Working Webinar Summer Series. You'll create your own lead magnet strategy (workbook included) so you can attract your ideal customers.