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CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.
The Social Media Funnel Explained [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?
The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.
Beyond Email: Tips to Get the Most Out of Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.
10 Key B2B Lead Generation Stats for 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Demand Generation

What are the most important B2B lead generation insights and data points you should be aware of in 2025?
Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
B2B Marketers' Top Focus Areas in 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.
How to Use Generative AI for Personalized B2B Outreach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.
AI's Impact on Product-Content Orchestration in B2B Marketing

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Article

CONTENT TYPE: Article | TOPIC: Martech

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.
The State of B2B Pipeline Growth [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.
Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
45 Tips to Master the Executive Sale [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

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RESULTS

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

The Social Media Funnel Explained [Infographic]

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

Beyond Email: Tips to Get the Most Out of Marketing Automation

10 Key B2B Lead Generation Stats for 2025 [Infographic]

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

B2B Marketers' Top Focus Areas in 2025 [Infographic]

How to Use Generative AI for Personalized B2B Outreach

AI's Impact on Product-Content Orchestration in B2B Marketing

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

The State of B2B Pipeline Growth [Infographic]

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

45 Tips to Master the Executive Sale [Infographic]

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers