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  • Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.

  • Are you overcomplicating the B2B buying process, and underwhelming clients and prospects? We'll show you what you need to do to succeed. Sponsored by Drift.

  • With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.

  • In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.

  • Do you want to generate a higher volume of new customers? Who doesn't, right? This report offers key takeaways from B2B marketers who are successfully combining lead gen and nurturing tactics for maximum ROI. Sponsored by LeadCrunch.

  • Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

  • It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.

  • A Winning Digital Ad Strategy

    Sponsored Webinar

    Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.

  • Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most difficult aspects of their jobs, according to recent research from RAIN Group.

  • You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.

  • You may be increasingly hearing references to it, reading articles about it, being asked to learn about it, or even already dabbling in it. And you may be wondering... what's all the fuss about ABM, anyway? Sponsored by Engagio.

  • Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo.

  • Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.