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  • The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails to amp up engagement and drive conversion. Sponsored by Salesforce.

  • By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

  • When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

  • You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.

  • Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • Overview of the Master Class

    Master Class Lesson

    Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.

  • Mindset of an Email Marketer

    Master Class Lesson

    Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.

  • Anatomy of an Email: Overview

    Master Class Lesson

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.

  • Anatomy of an Email: From Address

    Master Class Lesson

    The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.

  • Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.

  • Anatomy of an Email: Preheaders

    Master Class Lesson

    You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.

  • People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.

  • Anatomy of an Email: Content

    Master Class Lesson

    What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.

  • Anatomy of an Email: Images

    Master Class Lesson

    Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.

  • Anatomy of an Email: CTAs

    Master Class Lesson

    Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.

  • The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.