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  • Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out what really matters and how to use that data to improve your email marketing.

  • Types of Emails Overview

    Master Class Lesson

    Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.

  • When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.

  • Metrics and Trigger Emails

    Master Class Lesson

    Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

  • Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.

  • With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.

  • Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.

  • Anatomy of an Email: Overview

    Master Class Lesson

    Email marketing isn't just about quick sales, nor is it constant content. It's important to understand the basic components so you know what to test—bringing you to higher response rates.

  • The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • People make subconscious judgments within moments of seeing your email. Learn how to make a great first impression with your email marketing.

  • There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • The B2B media mix wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho-hum emails. Sponsored by Vidyard.

  • Email deliverability is make or break for so much of your marketing. After all, email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox... you might as well not email! In this webinar, you'll learn not just how to get into your subscribers' inboxes—but also give them a great brand experience. Sponsored by MessageBird.

  • Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?

  • This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

  • Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.

  • This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.

  • Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

  • It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.