FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?

  • What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

  • In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.

  • It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability.

  • Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.

  • In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas.

  • Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy.

  • You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well.

  • As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...