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CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management
Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.
Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.
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