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Beyond Legacy: The Future of Enterprise Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.
Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
The State of Marketing and Sales Alignment in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.
How Marketing Decision-Makers Evaluate Software Vendors

Chart

CONTENT TYPE: Chart | TOPIC: Martech

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
How to Build a Winning Product Content Management Strategy With DAM and PIM

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
The Top Indicators of Marketing Vitality [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.
How American Workers Feel About AI in the Workplace

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.
The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.
The State of 'Revenge Quitting' in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.
How Marketers Can Use AI Responsibly and Ethically

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.
The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.
AI in Marketing: Three Strategic Steps CMOs Should Take Now

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.
What 600 Marketing Ops Pros Say About the State of Their Profession

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.
How Mobile Phones Hurt Work Productivity [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.
The Secret to Scalable B2B Marketing and Sales: Business Automation

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.
Generative AI Tools: How to Find What Works for You

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

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Beyond Legacy: The Future of Enterprise Marketing Automation

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

The State of Marketing and Sales Alignment in 2025

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

How Marketing Decision-Makers Evaluate Software Vendors

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

How to Build a Winning Product Content Management Strategy With DAM and PIM

The Top Indicators of Marketing Vitality [Infographic]

How American Workers Feel About AI in the Workplace

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

The State of 'Revenge Quitting' in 2025

How Marketers Can Use AI Responsibly and Ethically

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

AI in Marketing: Three Strategic Steps CMOs Should Take Now

What 600 Marketing Ops Pros Say About the State of Their Profession

How Mobile Phones Hurt Work Productivity [Infographic]

The Secret to Scalable B2B Marketing and Sales: Business Automation

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Generative AI Tools: How to Find What Works for You