Introduction to Marketing Management

CONTENT TYPE: Infographic | TOPIC: Career Development

Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

CONTENT TYPE: Chart | TOPIC: Career Development

Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Career Development

Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

CONTENT TYPE: Chart | TOPIC: Marketing Management

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

CONTENT TYPE: Chart | TOPIC: Marketing Management

What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

CONTENT TYPE: Infographic | TOPIC: Career Development

How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Martech

To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each.