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  • Employee Engagement: Three Ways to Improve Your Strategy and Approach

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales.

  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How to Get Marketers to Think Like Salespeople... and Vice Versa

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

  • What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Management

    Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.

  • Five Steps to Take Before You Launch a Digital Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

    When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

  • Is Workplace Competition Good for Marketers? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group.

  • Attracting, Compensating, and Retaining Top Marketing Talent

    Course

    CONTENT TYPE: Course | TOPIC: Management | ELEMENT: Management

    Successful marketing teams don't appear magically or spontaneously. And sometimes a team that looks fabulous on paper just can't perform to the potential you know is there. This course will help you optimize your team through assessment, customized compensation, and strategic hiring. Get ready to activate your marketing department Dream Team!

  • When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: None

    We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers.

  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.

  • What Workers Want Most From Employers

    Chart

    CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management

    Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently.

  • Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.

  • Five Marketing Tips Worth Stealing From Small-Company Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

    Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from?

  • The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with.

  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • 10 Ways to Build Trust With Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.

  • Maximize Customer Engagement With the Right Insights From the Right Data

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: None

    Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there.

  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Communicate

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.