Management Resources

CONTENT TYPE: Article | TOPIC: Public Relations

PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

CONTENT TYPE: Article | TOPIC: Content

High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

CONTENT TYPE: Article | TOPIC: Management

Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does.

CONTENT TYPE: Article | TOPIC: Branding

Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

CONTENT TYPE: Article | TOPIC: Management

A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.

CONTENT TYPE: Article | TOPIC: Management

It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

CONTENT TYPE: Article | TOPIC: Content

Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

CONTENT TYPE: Article | TOPIC: Management

Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

CONTENT TYPE: Article | TOPIC: Marketing Technology

Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

CONTENT TYPE: Article | TOPIC: Management

Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how.