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CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas get into the ins and outs of influence in the B2B world.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.
CONTENT TYPE: Article | TOPIC: Event Marketing
You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.
CONTENT TYPE: Article | TOPIC: Branding
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.
Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.
CONTENT TYPE: Chart | TOPIC: Event Marketing
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.
CONTENT TYPE: Article | TOPIC: Demand Generation
It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.
SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.
It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
CONTENT TYPE: Chart | TOPIC: Public Relations
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.
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