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  • How Inflation Has Affected SMBs in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • Unlock Growth: The Power of Signal-Based GTM Strategies

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

  • 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • How to Align Product and Marketing Teams Through Positioning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

  • The Direct Mail Elements That Spur Action

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

  • The Biggest Barriers to Adopting AI for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • The Top Challenges Businesses Face With Data Integration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • The Top Small Business Marketing Channels, Tactics, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Leveraging Partnerships for Growth in B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

  • Essential Attributes of Successful Multichannel Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

  • Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

  • What Is Brand Differentiation and How Does It Boost Customer Trust?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.

  • The Top Benefits and Challenges of Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

  • Building a Partnership Strategy for Successful Global Expansion

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.