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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.
CONTENT TYPE: Article | TOPIC: Customer Experience
When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.
CONTENT TYPE: Article | TOPIC: Marketing Management
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.
CONTENT TYPE: Podcast | TOPIC: Martech
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.
The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.
The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.
The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.
Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.
Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started.
SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.
When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.
To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023.
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