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CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Marketing strategy decisions are a balancing act. With so many new technologies and tactics, it's tough to select, set up, and deploy an optimal combination for your strategy. Our Marketing Strategy Friday Forum can help. Includes three educational sessions, live Q&A, and resources. Sponsored by ZoomInfo.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.
CONTENT TYPE: Article | TOPIC: Marketing Content
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
CONTENT TYPE: Article | TOPIC: Martech
A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.
CONTENT TYPE: Article | TOPIC: Communications
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.
Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot of opinions.
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