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CONTENT TYPE: Article | TOPIC: Marketing Strategy
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation
We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.
CONTENT TYPE: Podcast | TOPIC: Events
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.
CONTENT TYPE: Article | TOPIC: Management
A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
CONTENT TYPE: Chart | TOPIC: Branding
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.
CONTENT TYPE: Article | TOPIC: Public Relations
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.
CONTENT TYPE: Infographic | TOPIC: Social Media
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.
CONTENT TYPE: Article | TOPIC: Content
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.
CONTENT TYPE: Chart | TOPIC: Content
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
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