Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.