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CONTENT TYPE: Article | TOPIC: Marketing Strategy
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing.
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
With the launch of ChatGPT, AI is the topic of the day... And no doubt, it's here to stay. But what does it mean for B2C marketers? Join us to learn how to harness AI in your omnichannel marketing campaigns and how AI will impact your organization—and marketing roles. Sponsored by Bloomreach.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Marketing strategy decisions are a balancing act. With so many new technologies and tactics, it's tough to select, set up, and deploy an optimal combination for your strategy. Our Marketing Strategy Friday Forum can help. Includes three educational sessions, live Q&A, and resources. Sponsored by ZoomInfo.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.
CONTENT TYPE: Article | TOPIC: Marketing Content
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.
CONTENT TYPE: Article | TOPIC: Martech
A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.
CONTENT TYPE: Article | TOPIC: Communications
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
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