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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.
CONTENT TYPE: Chart | TOPIC: Management
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Ads and intent data work as sales tools when you're selling to salespeople and marketers who go online often. But when your target audience isn't online, you've got to approach sales differently. Join sought-after speaker and ABM expert Shira Abel for this free training to learn how to connect with a hidden target. Sponsored by Terminus.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.
CONTENT TYPE: Podcast | TOPIC: Events
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.
CONTENT TYPE: Chart | TOPIC: Content
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.
CONTENT TYPE: Article | TOPIC: Websites
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
CONTENT TYPE: Sponsored Webinar | TOPIC: Branding
During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.
NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities.
CONTENT TYPE: Article | TOPIC: Management
As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.
Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Content
Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.
Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.
It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.
CONTENT TYPE: Podcast | TOPIC: Branding
In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.
As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic.
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