Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.
The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.
CONTENT TYPE: Article | TOPIC: Mobile
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.
CONTENT TYPE: Article | TOPIC: Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
CONTENT TYPE: Article | TOPIC: Events
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.
Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and develop long-term customer relationships. Here are three areas to focus on.
CONTENT TYPE: Article | TOPIC: Customer Experience
We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.
CONTENT TYPE: Guide/Report | TOPIC: Customer Experience
Zoom fatigue is a very real phenomenon (which you've probably seen this firsthand!). And it's not going anywhere anytime soon. So, now is the time for marketing and communications teams to ensure that their external messaging is working—and not contributing to customers' or prospects' sense of online dread. Sponsored by Glisser.
One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.
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