Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.
CONTENT TYPE: Article | TOPIC: Marketing Technology
It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.
CONTENT TYPE: Podcast | TOPIC: Email
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.
CONTENT TYPE: Article | TOPIC: Demand Generation
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.
Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement
Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.
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