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CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.
CONTENT TYPE: Infographic | TOPIC: Career Development
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.
CONTENT TYPE: Chart | TOPIC: Martech
Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.
CONTENT TYPE: Article | TOPIC: Martech
A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.
CONTENT TYPE: Video | TOPIC: Demand Generation
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.
CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence
Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.
Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people.
Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.
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