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  • The Drivers of the Current Digital Advertising Boom

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

  • Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.

  • Worse Than a Black Hole? The Complexity of B2B Martech Stacks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • How Sales Teams Can Improve Operations With Sales Intelligence Tools

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Technology

    New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.

  • Meh on the Metaverse: How Americans Feel About Virtual Worlds

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • Four Ways AI Can Win You More Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

  • B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • What B2B Tech Marketers Are Doing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Most Important Considerations When Evaluating a New CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • The Five Layers of the Modern Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

  • Six Ways to Use AI for B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.

  • Do Marketers Understand AI-Powered Martech?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.