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CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology
A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.
CONTENT TYPE: Article | TOPIC: Marketing Technology
One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.
Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.
CONTENT TYPE: Article | TOPIC: Management
Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.
CONTENT TYPE: Webinar | TOPIC: Marketing Technology
New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.
It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.
CONTENT TYPE: Podcast | TOPIC: Email
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.
You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?
CONTENT TYPE: Article | TOPIC: Career Management
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.
Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.
CONTENT TYPE: Chart | TOPIC: Social Media
Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.
A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."
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