Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.
CONTENT TYPE: Infographic | TOPIC: Social Media
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Podcast | TOPIC: Management
The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.
CONTENT TYPE: Article | TOPIC: Search
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.
B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
CONTENT TYPE: Article | TOPIC: Customer Experience
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.
CONTENT TYPE: PRO Webinar | TOPIC: Content
If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.
Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
CONTENT TYPE: Article | TOPIC: Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.
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