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Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Article

CONTENT TYPE: Article | TOPIC: Martech

Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.
Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Essential Tech PR Strategies for Startups and Established Companies Alike

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.
How to Build a Winning Product Content Management Strategy With DAM and PIM

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
AI Meets RCS: The New Standard for Mobile Messaging Engagement

Article

CONTENT TYPE: Article | TOPIC: Communications

RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.
The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.
Beyond Email: Tips to Get the Most Out of Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.
What's Holding Enterprise Marketers Back From Data Analytics Success?

Chart

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
The Secret to Scalable B2B Marketing and Sales: Business Automation

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Businesses' Martech Plans for the Next 12 Months

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
2025 Digital Ad Trends and Predictions: Time to Turn the Page

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Article

CONTENT TYPE: Article | TOPIC: Martech

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!
Martech Replacement Trends in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.
How US Small Businesses Are Using AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

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Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

Essential Tech PR Strategies for Startups and Established Companies Alike

How to Build a Winning Product Content Management Strategy With DAM and PIM

AI Meets RCS: The New Standard for Mobile Messaging Engagement

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Beyond Email: Tips to Get the Most Out of Marketing Automation

What's Holding Enterprise Marketers Back From Data Analytics Success?

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

The Secret to Scalable B2B Marketing and Sales: Business Automation

Businesses' Martech Plans for the Next 12 Months

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Martech Replacement Trends in 2024

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

How US Small Businesses Are Using AI