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  • It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.

  • It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.

  • As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • 86% of consumers say personalization plays a role in their purchasing decisions. Yet, only 3% of companies have a strong capability for using cross-channel or cross-device data for real-time website or mobile personalization. Where do you start? Sponsored by Mautic.

  • Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.

  • How's your marketing stack looking these days? If your company is like most, your stack is a jumble from different computing generations and languages—a "FrankenStack" monster, if you will. There has to be a better way.... Sponsored by Mautic.

  • Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • Creating great content is not enough. How can you make sure the sales team is using your latest and greatest materials—and that the content is resonating with prospects? This demo of ClearSlide's software will show you how.

  • Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.

  • Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo. Available on-demand through October 11, 2019.

  • Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

  • Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.

  • The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.

  • Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.