Marketing Technology Resources

CONTENT TYPE: Article | TOPIC: Marketing Technology

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

CONTENT TYPE: Article | TOPIC: Marketing Technology

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

CONTENT TYPE: Article | TOPIC: Marketing Technology

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

CONTENT TYPE: Article | TOPIC: Marketing Technology

Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

CONTENT TYPE: Article | TOPIC: Marketing Technology

We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

CONTENT TYPE: Article | TOPIC: Content

As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.