Martech Resources from MarketingProfs

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Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.
Why Martech Fails, and What Really Fuels Martech Success Today

Article

CONTENT TYPE: Article | TOPIC: Martech

Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
What B2B Salespeople Want From Their CRM

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?
How to Avoid Martech Implementation Failures

Chart

CONTENT TYPE: Chart | TOPIC: Martech

What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.
The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
How to Meet Your Content Goals During Economic Uncertainty

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
In B2B, It's Brand or Bust

Article

CONTENT TYPE: Article | TOPIC: Branding

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Content Marketing Friday Forum

Friday Forum

CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.
AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.
How and Why GenAI Exceeds Expectations in Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.
Beyond Legacy: The Future of Enterprise Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.
The Top Generative-AI Risks Facing Businesses

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.
Why CMOs Should Be Rethinking Their Martech Stacks

Article

CONTENT TYPE: Article | TOPIC: Martech

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
The 50 Most Popular Generative AI Apps and Web Products

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
How Marketing Decision-Makers Evaluate Software Vendors

Chart

CONTENT TYPE: Chart | TOPIC: Martech

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Article

CONTENT TYPE: Article | TOPIC: Martech

Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.
Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

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Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

Why Martech Fails, and What Really Fuels Martech Success Today

What B2B Salespeople Want From Their CRM

How to Avoid Martech Implementation Failures

Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

How to Meet Your Content Goals During Economic Uncertainty

In B2B, It's Brand or Bust

The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

Content Marketing Friday Forum

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

How and Why GenAI Exceeds Expectations in Marketing [Infographic]

Beyond Legacy: The Future of Enterprise Marketing Automation

The Top Generative-AI Risks Facing Businesses

Why CMOs Should Be Rethinking Their Martech Stacks

The 50 Most Popular Generative AI Apps and Web Products

How Marketing Decision-Makers Evaluate Software Vendors

Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns