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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington DC.

  • A Demo of GlobalWebIndex's Consumer Insights Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan

    Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.

  • How the Most Successful Marketers Spend Less Time on Marketing, and Why You Should, Too

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.

  • Three Martech Failures That Are Holding Back Your B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been thwarted by the limitations of their marketing stack.

  • A Demo of Engagio's Marketing Engagement Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Management

    Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.

  • How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Why Delivering Live-Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.

  • A Guaranteed Win Comes Only Once in a While, Here's One You Must Prioritize: B2B Self-Service

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Management

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • Five Ways AI Is Changing the Future of Marketing Research for the Better

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.

  • The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • The 9 Ways B2B Marketers Should Be Using AI

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

    It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.

  • Marketing Automation and Your CRM: Better Together

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

    It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.

  • Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Five Simple Ways to Get Started With Personalization

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

    86% of consumers say personalization plays a role in their purchasing decisions. Yet, only 3% of companies have a strong capability for using cross-channel or cross-device data for real-time website or mobile personalization. Where do you start? Sponsored by Mautic.

  • Eliminating Friction in the Funnel

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

    Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.

  • Your Marketing Stack's More Frankenstein Than Voltron

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management

    How's your marketing stack looking these days? If your company is like most, your stack is a jumble from different computing generations and languages—a "FrankenStack" monster, if you will. There has to be a better way.... Sponsored by Mautic.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Management

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.