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  • MarketingProfs B2B Forum 2020

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.

  • 10 of the Best Marketing Analytics Tools to Try in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.

  • Big Data: Big Opportunity or Big Headache?

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Strategy

    Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

  • Measurement & Analytics Online Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Do you feel like your marketing efforts aren't getting the credit they should? Do you struggle to prove attribution for leads and sales? Join us for the scoop on building your own attribution models, tactics for measuring marketing performance, and more. Sponsored by Vidyard.

  • How Retailers Should Approach AI and Big Data During Holiday Seasons

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Plan

    Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.

  • Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

  • The Perfect Pitch Is Possible With Presentation Management

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done... But there's a way to develop engaging presentation assets that can be used over and over again.

  • Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have a lucrative opportunity to differentiate themselves and win over undecided shoppers, who are large in number. Here's how.

  • How to Choose a CRM That Employees Will Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    More and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?

  • Let's Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Continuously flooding prospects with generic content or calls no longer works. Buyers are fatigued by all the marketing noise, and so they tune out. They crave hyper-personalization that offers relevance, trust, and engagement. Here's what you need to know.

  • Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Strategy

    AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.

  • Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: None

    Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can significantly improve your social media campaign results. Here are five such social media tools.

  • A Demo of GlobalWebIndex's Consumer Insights Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan

    Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.

  • How the Most Successful Marketers Spend Less Time on Marketing, and Why You Should, Too

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.

  • Three Martech Failures That Are Holding Back Your B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been thwarted by the limitations of their marketing stack.

  • A Demo of Engagio's Marketing Engagement Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Management

    Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.

  • How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.