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  • Using AI for Personalized Marketing at Scale

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Communicate

    Are you struggling to make meaningful personal connections with prospects and customers, at scale? We'll show you how AI can help. Sponsored by Conversica.

  • Using Conversational Marketing to Reel in More Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Websites | ELEMENT: Communicate

    Is your website doing a good job meeting buyers where they are in their journey—and capturing quality leads? We'll show you how to use conversational marketing to engage and convert more active prospects, before they leave your site for a competitor's. Sponsored by Drift.

  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

  • How Voice Search Can Drive Phone Calls to Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Management

    As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Plan

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Enterprise Customer Data Platform for Dummies

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Analyze

    In today's marketing world, data drives every decision and customer interaction, and it's the primary reason why today's savviest digital disruptors (think: Amazon, Google, Netflix...) are winning. Are you and your brand keeping pace? Sponsored by Arm Treasure Data.

  • How Customer Service Preferences Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Management

    Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • The Three Areas of Marketing That AI Will Reinvent First

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • A Small Business Guide to Facebook Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • New and Exciting Ways Brands Are Using AI on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy

    Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.