FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Tech Habits of Americans Age 50+

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

  • Three Ways B2B Sales Prospecting Will Evolve in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Martech 2023: Three Trends to Expect

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

  • Marketing at the Speed of Thought: AI Use Cases for Four Content Types

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

  • Future Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

  • B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology

    Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.

  • The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

  • The Most Important Tech and Societal Trends for Marketers in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

  • The Future of B2B Marketing: Hot Advice & Smart Insights for 2023

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

  • AI for Business and Marketing: What's Possible (And What's Not)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

  • The Least Stressful Business Software Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.

  • Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.

  • The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

  • Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

  • Drive More Sales and Improve Customer Experience Using Marketing Automation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.

  • Enterprise Email Marketing: Top Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

  • Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Content

    As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

  • How AI-Powered Marketing Tools Will Help SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.