FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Staggering Amount of Data Generated Online Every Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan

    Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.

  • Identity Resolution for Personalization at Scale

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: None

    Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.

  • The State of Marketing Technology in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management

    In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.

  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Plan

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • To Bot or Not to Bot? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate

    Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.

  • Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Strategy

    Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • The Secret to More Effective Campaigns: A Data Management Platform

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Management

    Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP.

  • Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI.

  • Are Brands Using Email and Marketing Automation Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Create

    Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights.