FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Personalized Experiences: Crawl, Walk, Run

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan

    Wish you could implement and maintain personalization efforts that actually pay off and make a difference? We'll show you how. Sponsored by Jahia and Altola.

  • The State of Marketing Automation in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Strategy

    Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.

  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Management

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.

  • The ABCs of AI in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.

  • Event Intelligence: What It Is, Why You Need It, and How to Get There

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Events | ELEMENT: Analyze

    "Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.

  • The Most Effective Marketing Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management

    Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.

  • Marketo's Marketing Automation Platform Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Communicate

    Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform and learn how to attract, engage, and close more deals with it. Sponsored by Marketo.

  • 30 Years of the World Wide Web: A Detailed Timeline [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    30 years ago, in March 1989, the first webpage was created by British engineer and computer scientist Tim Berners-Lee. This timeline infographic will guide you through the history of the World Wide Web. See how we got to where we are now.

  • Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Management

    Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not only rote tasks but also more complex ones can be automated. See how AI can level-up marketing automation.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • Marketing Automation Made Easy

    Course

    CONTENT TYPE: Course | TOPIC: Marketing Technology | ELEMENT: Management

    Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.

  • The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Analyze

    John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.

  • Five Future E-Commerce Marketing Trends

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate

    Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.

  • Chatbots' Positive Impact on Customer Experience and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate

    If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.

  • Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.