Martech Resources from MarketingProfs

RESULTS

Refine Search

Sort by:

Beyond Email: Tips to Get the Most Out of Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.
What's Holding Enterprise Marketers Back From Data Analytics Success?

Chart

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
The Secret to Scalable B2B Marketing and Sales: Business Automation

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Businesses' Martech Plans for the Next 12 Months

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
2025 Digital Ad Trends and Predictions: Time to Turn the Page

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Article

CONTENT TYPE: Article | TOPIC: Martech

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!
Martech Replacement Trends in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.
How US Small Businesses Are Using AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Visual Communication Mastery: Streamlining Marketing Workflows

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
Generative AI vs. Predictive AI: What's the Difference? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.
Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Navigating AI Adoption and Use in Marketing: A Strategic Approach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
How AI Is Revolutionizing Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.
Top Marketing Automation Tools: A Brief Comparison

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
The Biggest Barriers to Adopting AI for Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
57 Great AI Tools to Try in 2024 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

SUBSCRIBE TODAY

FILTERS

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Beyond Email: Tips to Get the Most Out of Marketing Automation

What's Holding Enterprise Marketers Back From Data Analytics Success?

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

The Secret to Scalable B2B Marketing and Sales: Business Automation

Businesses' Martech Plans for the Next 12 Months

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Martech Replacement Trends in 2024

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

How US Small Businesses Are Using AI

Visual Communication Mastery: Streamlining Marketing Workflows

Generative AI vs. Predictive AI: What's the Difference? [Infographic]

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Navigating AI Adoption and Use in Marketing: A Strategic Approach

How AI Is Revolutionizing Marketing Automation

Top Marketing Automation Tools: A Brief Comparison

The Biggest Barriers to Adopting AI for Marketing

57 Great AI Tools to Try in 2024 [Infographic]