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  • Why Delivering Live-Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.

  • A Guaranteed Win Comes Only Once in a While, Here's One You Must Prioritize: B2B Self-Service

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Management

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • Five Ways AI Is Changing the Future of Marketing Research for the Better

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.

  • The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Programmatic Media Buying: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Management

    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • A Demo of ClearSlide's Content Engagement Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Management

    Creating great content is not enough. How can you make sure the sales team is using your latest and greatest materials—and that the content is resonating with prospects? This demo of ClearSlide's software will show you how.

  • How Consumers Feel About Brands' Use of AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan

    Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • How to Keep Your Best Customers Coming Back With Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.

  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Management

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.

  • Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Strategy

    Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Create

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Artificial Intelligence: A Detailed Overview [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.

  • Personalized Experiences: Crawl, Walk, Run

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan

    Wish you could implement and maintain personalization efforts that actually pay off and make a difference? We'll show you how. Sponsored by Jahia and Altola.