Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: Plan
Wish you could implement and maintain personalization efforts that actually pay off and make a difference? We'll show you how. Sponsored by Jahia and Altola.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Strategy
Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Communicate
Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Management
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
"Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.
CONTENT TYPE: Sponsored Article | TOPIC: Events | ELEMENT: Analyze
"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.
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