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  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • What B2B Tech Marketers Are Doing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Most Important Considerations When Evaluating a New CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • The Five Layers of the Modern Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

  • Six Ways to Use AI for B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.

  • Do Marketers Understand AI-Powered Martech?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • How Americans Feel About These 16 Emerging Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.

  • Rethinking Industry Events: Get Comfortable With Flexibility

    Article

    CONTENT TYPE: Article | TOPIC: Events

    "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement

    Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

  • Useful Tools for Managing Your Online Communities [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.

  • How Content Teams Are Boosting Content Creation Using Automation Tools

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.

  • How Well Do B2B Firms Handle Routing Sales Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • Three Reasons Marketing Leaders Turn to AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology

    How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.

  • Using Product Management to Bring a Strategic View to Data and AI Ops

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • Taking the Mystery Out of Email Deliverability [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?