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  • What B2B Salespeople Want From Their CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

  • How to Avoid Martech Implementation Failures

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?

  • Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.

  • The Future of Small Business: Embracing Customer-Centric Marketing and Tech

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

  • How to Meet Your Content Goals During Economic Uncertainty

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

  • In B2B, It's Brand or Bust

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

  • The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.

  • How and Why GenAI Exceeds Expectations in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • The Top Generative-AI Risks Facing Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.

  • Why CMOs Should Be Rethinking Their Martech Stacks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

  • The 50 Most Popular Generative AI Apps and Web Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • Adtech vs. Martech: The Standoff That's Costing Brands Their Future

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.

  • How Marketing Decision-Makers Evaluate Software Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

  • How to Build a Collaborative Marketing Workflow That Works

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

  • Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

  • The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.