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  • The Marketing Fortune! It's All in the Follow-Up (But Only if You Do It Right)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar. Sponsored by Keap.

  • The Use of Unapproved AI Tools by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

  • How Employees Feel About AI Workflow Integrations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • 2026 B2B Marketing Strategies Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • Decoding AI's Org-Wide Marketing Impact

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

  • Streamlining Creative Workflows: From Concept to Final Delivery

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

  • How SaaS Solution Preferences Are Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.

  • How CMOs Are Using AI for Their Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.

  • Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.

  • How AI-Powered Natural Language Interfaces Can Transform Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more.

  • CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.

  • Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

  • How Much Can AI Tools Accelerate Marketing Growth?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.