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  • 12 Key Metrics to Track in Google Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers.

  • Finding Key Data and Generating Reports

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.

  • Connecting GA4 With Marketing Platforms

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns.

  • The Advantages of Being a B2B 'Data Hero' Organization

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

  • Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

  • Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

  • Confirming GA4 Settings and Metrics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct.

  • The Value of Every Single Customer: How to Calculate Customer Lifetime Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

  • Eight Alternatives to Google Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Three Data-Led Content Marketing Predictions for 2024

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • Your First-Party Data Journey: Key Milestones for Maximizing Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • Content Speaks, but Data Listens: How to Optimize Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

  • Revolutionizing B2B Brand Monitoring With AI-Powered Insights | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.

  • Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

  • How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

  • The Decline of Cookies Means the Rise of Organic Search Marketing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.

  • Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.