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  • Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

  • SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

  • Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

  • Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.

  • Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.

  • Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.

  • Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

  • Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.

  • Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.

  • Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and the CEO of the creative agency Mekanism.

  • Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables.

  • Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

  • Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.

  • B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.