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CONTENT TYPE: Article | TOPIC: Communications
Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
CONTENT TYPE: Podcast | TOPIC: Communications
Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
CONTENT TYPE: Article | TOPIC: Marketing Management
Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.
CONTENT TYPE: Chart | TOPIC: Communications
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
CONTENT TYPE: Infographic | TOPIC: Communications
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.
The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?
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