Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Create
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Strategy
You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: Plan
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
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