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Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful public relations plan for your business. From articles and white papers to webinars and podcasts, you'll find the resources you need to take your public relations efforts to the next level. Start exploring today and see how public relations can help your business grow.
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CONTENT TYPE: Article | TOPIC: Public Relations
Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.
Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.
If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.
Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.
CONTENT TYPE: Article | TOPIC: Writing
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.
Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.
CONTENT TYPE: Article | TOPIC: SEO
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.
Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.
In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.
CONTENT TYPE: Article | TOPIC: Branding
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.
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