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  • AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

  • Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research.

  • What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions.

  • Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

  • How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

  • This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia.

  • This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers.

  • Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

  • Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

  • This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

  • YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

  • What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

  • Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables.

  • Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types.

  • Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals.

  • Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

  • Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals.