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CONTENT TYPE: Chart | TOPIC: Branding
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
CONTENT TYPE: Chart | TOPIC: Social Media
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.
CONTENT TYPE: Infographic | TOPIC: Social Media
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.
CONTENT TYPE: Chart | TOPIC: Management
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.
CONTENT TYPE: Chart | TOPIC: Content
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
CONTENT TYPE: Infographic | TOPIC: Career Management
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
CONTENT TYPE: Chart | TOPIC: Career Management
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.
Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business. So, how can you tell?
The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report.
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?
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